Dr Martens launch AW14 campaign with John Cooper Clarke
July 24, 2014
Last night Dr Martens turned to punk royalty to launch their new AW14 campaign “Stand for Something”. The punk poet and British icon John Cooper Clarke took to the stage to perform some of his best works including ‘Chickentown’ as well as some of his famous haikus.
In true Cooper Clarke style, banter quickly ensued when his microphone crackled. Is that me? he smiles wryly, dancing around, “Do you see my xray?”. John mimics being electrocuted and bellows;
“Good Job I’m wearing Dr Martens boots with rubber soles, I owe my life to Dr Martens boots.”
It has to be said that Dr Martens couldn’t have found a better advocate for the brand. John Cooper Clarke and Dr Martens has to be the perfect collaboration
The campaign itself was honest, gritty and superbly executed. Using characters from all aspects of the punk way of life, Dr Martens really captured the movement that they have had such a big part in over the years.
The collection itself was brilliant as always, never a disappointment. It seems to me that Dr Martens have made their brand concise and stick to the best formula, which is exactly what we want from their footwear. Yes, maybe a few new colourways and a couple of adaptations, but it’s all about THE Dr Martens.
When you’ve helped shape a culture, a movement that changed the world, stick with what you do, and Dr Martens know that’s what they’ve done.
Watch some of John Cooper Clarke’s performance for Dr Marten’s below…
Or, watch the AW14 Dr Martens Campaign below!