Hemyca Autumn Winter 14 Film Exclusive

February 21, 2014

CatwalkFashion | by James Joseph


One of our favourite offerings of London Fashion Week this season was Hemyca’s AW14 collection. Inspired by restraint the collection was entitled ‘Neoteric’. The collection has a running theme of patent straps and pvc detailing which accented the restraint and empowerment of ‘Neoteric’.

The simplicity of the colour palette was sublime, with key colours black, midnight blue and silver. The silhouette was spot on to juxtapose the empowerment and restraint, with dramatic capes as the powerhouses of the collection.

The film itself was directed by Chris Butler and produced by Che Frantz. Throughout the film we see the ‘Hemyca Woman’ ina number of macabre and romantic settings, our favourite without doubt has to be the talons of the crow, as well as the ice and black horse, creating an outstanding vision that really does grip the viewer. The film and collection explores the fine line between fiction and reality, a fascinating concept, and one that was excellently executed.

Watch the film below as a Stylenoir exclusive, with thanks to Hemyca and Whitehair.

Hemyca AW14 by Merry Phillips

Photo by Merry Phillips

Director: Chris Butler
Producer & Art Director: Che Frantz
HEMYCA Woman: Nina Döinghaus from Supa Model Management
Director of Photography: Leigh Alner
Stylist: Linh Ly
Studio Management Team: Filmscape Media
CGI Post-Production by Sean Holdstock and Ravind Lekh
Artist 1: Dave Labassiere
Artist 2: Mascha Gusova
Artist 3: Ben Murphy
DIP: Colin McRobie
Camera Assistant: Simona Susnea
Camera/Lighting: Yinka Edward
Lighting Assistant: Ben Hecking
Hair Stylist: Natalie Love from Edward James London Aveda Salon
Makeup: Dani Guinsberg
Music by Will Durzu and Mick Meadows