There’s no other way to say it, we are absolutely obsessed with new menswear brand Seven Rays. The brand has released their Autumn Winter 2016 collection, with model Jed Texas as the face. The collection itself has some of the best design ideas we’ve seen this season.
Seven Rays commissioned heavy metal artist Joe Petagno to reimagine city names as heavy metal bands, and in-turn create logos for them. The results are awesome, with London, Paris, Los Angeles and Mexico City all getting a look in.
The title for the AW16 collection is ‘Memento Mori’ or as all of us will know ‘Remember Death’. Check out the look book of the collection below: