June 10, 2013
Very rarely we come across a project which is exciting, creative and truly inspirational. This month Smirnoff launched Smirnoff Mindtunes and the result is all three, in spades.
For Mindtunes, the brand teamed up infamous British producer DJ Fresh with a leading brainwave expert, PhD. Julien Castet to help enable three physically disabled music fans produce and make a leading music track using nothing but their minds.
Using the latest in brainwave technology the three music fans Andy, Mark and Jo were able to unleash their creativity to produce ‘Mindtunes‘ with Castet and DJ Fresh’s direction.
“The power of the brain and this brainwave technology is amazing – to think that Mindtunes was created solely by a group of physically disabled music fans using only their minds. I am very proud to be part of this project – it just goes to show what people have the power to create if they’re given the opportunity.” – DJ Fresh.
It’s incredible to see both the creativity and the emotion of the musicians. The video is a must watch (below) which gives an incredible insight into how the track was produced, and just shows how that creative potential can come together, especially under experienced direction.
Each musician was given an element to control as well as their emotions driving the dynamic timbre of the track. Something that is obvious to hear when listening to Mindtunes, producing a club classic in the process.
Smirnoff are releasing Mindtunes on all good digital retailers, including iTunes and amazon. From each download 55 pence goes to the Queen Elizabeth’s Foundation for Disabled People, enabling them to continue its support and provide specialist skills and equipment to severely disabled people across the United Kingdom.
The Mindtunes project is a first in a series from Smirnoff demonstrating just how we can explore innovation and inventiveness. It’s without doubt that Mindtunes will be an unstoppable success, showcasing that everyone has a creative potential.
We’ve already purchased the Mindtunes track, and so should you! From the iTunes link below.
“Ever since I was a little boy I’ve loved technology and always wanted to work with something cutting edge. What a privilege to be given the opportunity to do just that and collaborate with some truly inspirational people. The power of the brain and this brainwave technology is amazing – to think that Mindtunes was created solely by a group of physically disabled music fans using only their minds. I am very proud to be part of this project – it just goes to show what people have the power to create if they’re given the opportunity,” says DJ Fresh, who produced the finished track.
Mindtunes is available for download from iTunes, Amazon and other digital retailers. For more information visit https://www.youtube.com/user/SmirnoffEurope/Mindtunes or download the tune here
All proceeds from the sale of the track will go to Queen Elizabeth’s Foundation for Disabled People.